Allyson Banner

Need A Brand Strategist + Professional Copywriter To Lead Your Team?

Looking for my resume? Simply shoot me a quick message on LinkedIn and I’ll send over the latest version.

I'm Allyson Banner—professional copywriter and strategic-thinker working and living in the Houston area for 10+ years.

I've created, developed, and strengthened the voice of hundreds of businesses and a few nonprofits
(locally and nationally-recognized) for a wide range of industries including aviation, construction, healthcare, food service, fashion, travel, finance, and more.

Since my first marketing internship, I've evolved alongside three pivotal eras of writing: print, digital, and now AI-driven content.

My early years as a Houston Magazine intern and freelance writer taught me how to write, delete, and rebuild without letting criticism grind away at my creative edge.

Agency life pulled me from behind the keyboard into collaborative strategy where I learned that great copy emerges from cross-functional partnerships with designers, developers, and optimization specialists.

Today, I’m expanding what's possible for companies by becoming a leader and key member who blends copywriting,
brand strategy, and AI-generated tools to understand your audience, collaborate across teams, and build a brand voice worth remembering.

Now, let's craft yours.

Messaging & Strategy

Audience Segmentation
Brand Messaging
Campaign Development
Content Strategy
Voice & Tone Guidelines

Collaboration & Management

Creative Direction
Cross-Functional Collaboration
Project Management

Execution & Optimization

A/B Testing
Content Calendars
Email Campaigns
Marketing Funnel Awareness
SEO Strategy
UX Writing Principles

Adobe Creative Cloud · Canva Pro · ClickUp · Dropbox · Figma · Google Keyword Planner · Google Workspace · Google Analytics · HubSpot · Keap · Mailchimp · monday.com
· SEMrush · Slack · WordPress · Yoast SEO · Zoom · Zoho