The Challenge
Develop new website copy to highlight agency services and stand out in a competitive market with a focus on strategic growth.

Strategy
Built messaging with an in-depth strategy discussion with the client, SEO data, research, and personal copy process to collaborate with design and align copy with client goals.
Creation
Wrote benefit-driven website copy and produced brand-aligned,
short-form copy through SEO-friendly monthly blogs.
Impact
Strengthened brand clarity and increased monthly organic website engagement by 12.31% since October 2024.

• Organic Keyword Growth: +10.76%
• Traffic Cost: -47.62%
• Branded Traffic: +28%

ClickUp · Google Workspace · SEMrush · Figma

Strategy
Used SEO data, keyword research, and client input to reshape the website’s messaging and improve its search performance.
Creation
Wrote clear, optimized website copy and created targeted blog content to boost organic growth and search visibility.
Impact
Clarified website and increased monthly organic website engagement from zero to 6.2K since March 2021.

• Organic Keyword Growth: From 0 → +8.6K
• Traffic Cost: -38.77%
• Backlinks & Referring Domains: 742.8K / 466

Client Database · ClickUp · Google Workspace · SEMrush

The Challenge
Revive a stagnant website with no organic search visibility by clarifying its messaging and structure to increase discoverability and engagement through organic traffic.

Strategy
Led interviews with the program director and staff to uncover unclear messaging, audience pain points, and gaps in communication. Refocused messaging on real-world outcomes using plain language and tailored CTAs by audience type.
Creation
Refreshed monthly blogs and newsletters with stronger storytelling, simplified messaging, and clear next steps based on audience needs.
Impact
Clarified website and including an increase in organic traffic with $0 ad spend.

• Organic Traffic Growth: +3.3%
• Organic Keyword Growth: +77%
  
• Non-Branded Search Traffic: +1.09%
• Backlinks & Referring Domains: 4.5K / 220

ClickUp · Google Workspace · SEMrush · Zoom · Mailchimp

The Challenge
With no budget to update the website, the organization needed to clarify services and build trust with caregivers, professionals, and donors through one monthly blog and newsletter.

Looking for more? Additional portfolio samples from recent client projects are available upon request.

The Challenge
Establish a clear online presence and conduct program optimization for organizations and individual researchers for a new career services brand, attracting organic traffic in a competitive coaching space.

Strategy
Used audience-based findings, SEO research, targeting, and brand messaging alignment to build a search-friendly foundation and content structure for two separate audiences.
Creation
Wrote concise, optimized website copy and structured key pages to drive organic visibility, resulting in steady keyword growth and traffic from launch.
Impact
Built SEO foundation and increased monthly organic website engagement from zero to 29 sessions since November 2024.

• Organic Keyword Growth: +58
  
• Monthly Organic Traffic: From 0 → 29/month
• Backlinks & Referring Domains: 116 / 77

ClickUp · Google Workspace · SEMrush