Blogs

Refresh Hair With Sunny Isle’s Lavender Mint Hair & Strong Roots Collection

Natural oil distribution is simply not the same with all hair types. Not only is curly hair naturally drier than straight hair, but uneven moisture distribution can lead to problems like dryness, flaking, frizziness, and even dandruff. The way curly hair grows can also make it difficult for natural oils to reach the scalp, further contributing to itchy roots and similar issues. 
Your scalp responds to everything from the nutrients in your diet, medications, and even stress. However, life gets bu...

How The Blue Envelope Program In Newtown Helps Autistic Individuals On The Road - Potential

Lights flash and sirens wail behind you, cueing stress as you get pulled over. For a teen or adult with autism, getting pulled over by law enforcement can quickly become overwhelming. Without understanding and processes in place to communicate with individuals with autism, the consequences can be catastrophic. This is why the Newtown Township Police Department introduced the Blue Envelope Program as a community solution designed to keep these interactions calm, respectful, and safe – for everyon...

The Puzzle Piece's Role In Autism Advocacy & Support

The puzzle piece is one of the most recognized and debated symbols in autism advocacy. At Potential, our Founder, President & CEO Kristine Quinby is often asked what it really means and why it’s still used.


Whether or not you’re familiar with the puzzle piece in association with words like “normal”, “puzzling”, and “suffering” to describe its symbolism and use, it helps to explore the context and history based on lived experiences and early research – and its evolution in modern autism advoca...

3 Business Growth Strategies For Local Marketing In Alexandria, VA - Blossom Marketing 3 Business Growth Strategies For Local Marketing In Alexandria, VA

Alexandria, Virginia is more than cobblestone streets and waterfront views. This beautiful port city is a vibrant hub for small businesses, community connections, and tourism that keeps foot traffic flowing year-round.


Alexandria offers a blend of historic charm and modern energy. Whether you’re a boutique owner in Old Town Alexandria, a real estate agent in West End, or own a service-based business in the area, here are 3 different approaches you can take to:


These digital strategies will...

The State of Aviation: Market Resilience Meets Trade Turbulence

The aviation industry has historically been a barometer of global economic health, reflecting the ebbs and flows of international trade, consumer confidence, and geopolitical dynamics. As of April 2025, the sector stands at a crossroads, influenced by a robust recovery from the pandemic, recent policy shifts, and the introduction of new tariffs by the Trump administration.
In 2024, the global aviation sector demonstrated remarkable resilience. Passenger traffic not only rebounded but, in many re...

How Single-Engine Flight Training Is Creating The Next Generation Of Professional Pilots

The aviation industry is at a turning point. With an ongoing pilot shortage and rising air travel demand, the need for highly trained pilots has never been greater. As experienced senior pilots retire or turn towards more competitive job offers, flight schools must adapt their strategies for single-engine flight training to set the foundation for future pilots.  
Explore the significance of flight schools using single-engine aircraft to focus on teaching fundamental skills, real-world decision-m...

How Will The Global Supply Chain Shift Single-Engine Aircraft Production?

Aircraft manufacturers are stepping up to deliver more aircraft as demand continues to increase. Embraer plans to deliver up to 18% more aircraft this year alone and just made a $7 billion deal with Flexjet to deliver 182 aircraft. 
With contracts and orders signed, and money exchanged, the real question is how will aircraft companies navigate global supply chain shifts in aviation? Dive into recent findings to see how these shifts are reshaping the private aircraft market.
Make data-driven deci...

Combine Transparency & Communication In Modern Marketing For Long-Term Success

Consumer demand for transparency grew significantly across all business sectors in 2023-2024. This trend signals a potential shift in business priorities as customers seek more human connection in conjunction with technological advancement.


As companies lean on transparency and communication to be profitable and successful, now is the time to review your marketing and how it mirrors your business.


Are you doing everything possible in your marketing to be direct, honest, and authentic with...

How To Support Junior High Students In Becoming Stronger Writers

Are you noticing your students struggling to transform their ideas into words on a page? 


If so, this isn’t an uncommon challenge to have. Visual writing organizers, templates, and outlines are helpful, especially at the start of a child’s writing journey. However, some students don’t learn how to write detailed, well-crafted sentences or how to revise those sentences effectively. 


Build confidence in your young writer by joining us for our summer writing session.


After years of researc...

Elizabeth & Pearl – A Mother’s Journey in Autism Support | IBHS-ABA Services - Potential

Elizabeth is no stranger to being a parent. In fact, she has 3 boys (now adults) who love and adore their little sister with autism spectrum disorder (ASD). Her daughter, now 7 years old, was with Potential for about 2 years from the age of 3 until she “graduated” – completing the program.


However, the road to receiving ABA services wasn’t without its roadblocks, which Elizabeth has been navigating since her daughter was an infant. She credits her husband with taking charge of their daughter’...

How Does Sustainable Aviation Fuel Affect Private Plane Performance?

According to the International Air Transport Association (IATA), Sustainable Aviation Fuel (SAF) could contribute around 65% of the reduction in emissions needed by aviation to reach net zero CO2 emissions by 2050.
So, what’s the deal with SAF, and why can’t it be used for every aircraft in the skies?
Examine the complexities of SAF in aviation and how it can affect private aircraft performance.
Explore VREF’s aircraft appraisal services.
Everyone wants to know when to fully expect sustainable a...

Weed Out Disappointing Digital Marketing Agency Experiences

Every year, business owners feel oversold on services they didn’t need by digital marketing agencies. This is a harsh truth to accept for digital marketing agencies who have worked so hard to build relationships with their clients based on transparent practices. On the other hand, we know not all agencies treat their clients with a human-first approach.


Dig into how Blossom’s 4-month formula for onboarding clients helps businesses identify, avoid, and replace negative digital marketing experi...